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By Anonymous



YOU DON"T KNOW SKLIF ?

· You get a clue.
· You get a link.
· You're being timed
· You need an answer.
· You're Sklifing!

Long Beach, California: Phoenix Inspire Inc. is launching Sklif, a web-based game of skill in June 2000. Sklif provides a unique way to take advantage of e-commerce and Internet culture. It's got attitude and cash prize. Think You-Don't-Know-Jack with Where's Waldo.

Sklif is a word coined from the phrase Skills of Life. As a website, Sklif was conceived as a way to take players on an Internet scavenger hunt. In doing so, players, or Sklifers, have the opportunity to win money answering website specific questions, and receive CHIPPs™ (Coupons-Having-Internet-Purchasing-Potential)

For the retailer's website, the Sklif game provides a double-dip. First, a novel way to introduce or increase site exposure through game play; second, a way to generate purchases through incentivised repeat traffic.

And, not all the sites are retail sites. An optimized Sklif game splits websites 50/50.
A blend of product and serviced based websites and, Internet oddities that range from the ridiculous to bizarre, sites that leave a first-time visitor with a mental bookmark, and a strong urge to return.

Sklif needed the proper attitude. A street-hip-swagger-feel, that would still play in Branson, Missouri.

Sklif tapped the comedic genius of comedian Jeff Marder as project manager and site director.

Marder, 39, keeps one foot in the advertising world, involved creatively with the ad campaigns for the last four years for Candies Shoes, including the highly visible Jenny McCarthy campaign and the Fall '99 launch of Candies Fragrances featuring Alyssa Milano, Dennis Rodman and Carmen Electra.

Marder says: "This was an opportunity for me I couldn't resist. I now get to experience rush hour traffic twice a day, and office windows that I can't open. Who could walk away from the carpal tunnel/asphyxiation incentive plan this project offered"?

San Diego based Financial Analyst, John Hilinski signed on when he heard the idea. " Anyone can make a fortune in a bull-market, but I wanted to leave a website to my progeny". Hilinski says with a pearly white grin and black Prada shoes.

"The great advantage of Sklif is it's flexibility and modularity. Games can be global, local, or customized for a company moral booster, event, or product launch. A game could take place solely in the domain of YAHOO, AOL, or Jack's Doughnuts. Any site that has appropriate page depth."

Sklif games are designed for a cohesive start time, similar to a marathon with the winner crossing the finish line first. The marathon approach was adopted to minimize the chance of collusion between players and, a distinct start time unequivocally lets businesses see the surge in Sklif directed traffic.

The patent-pending Sklif game lives at www.sklif.com, and there's a test game of five questions available for neophytes to practice with.

"Make the Net work, while increasing your net worth" is their trademark slogan. .

If you are interested in having Sklif stress your server, need a Furby autopsy, or the recipe for Sea Monkey Salad contact Jeff Marder or John Hilinski's shoes at Phoenix Inspire at 1-877-638-4973
(877-NET-HYPE) or via email jcm@phoenixinspire.com or jch@phoenixinspire.com




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